DOPE MAG is a mindset & lifestyle (mind-style) brand and Magazine created by marketing maven ToneSwep in 2010.

The publication features exclusive coverage of Hip Hop, R&B and pop music artists; actors and athletes; models, urban executives and other entertainers. The magazine is also deeply dedicated to merging Skateboard and BMX street sports into mainstream culture. DOPE MAG is defined by its edginess and outspoken attitude as heard through the literary voices of contributing writers, graffiti-inspired designers, featured artists, and also on their popular Twitter page @D_O_P_E.

As of August 2011, DOPE MAG has approximately 305,000 readers worldwide. Based in the artsy, historically creative Hollywood section of Los Angeles, the magazine has US affiliations in Chicago, Miami and New York, and an international presence in Tokyo, Sao Paulo, London, Paris, San Juan, Dublin, Cape Town, Sydney, Hong Kong, Jakarta, Mexico City, Shanghai, Beijing and other global media capitals. DOPE MAG is a favorite amongst industry insiders, publicists, labels and artists, and is easily one of the most powerful street media movements in young America.

The streetwise DOPE MAGAZINE brand is valued at upwards of $2million.